Simple design changes can significantly improve how well your school’s website converts visitors into actual admissions inquiries. Below are 7 proven design tips you can apply right away.

1. Mobile-First Layout

Most parents will visit your site from their phones. Ensure your design is responsive and loads quickly on all devices.

2. Clear Call-to-Action (CTA)

Buttons like “Apply Now” or “Book a School Tour” should stand out and be placed strategically across your website.

3. Simplified Forms

Don’t overwhelm visitors with long forms. Keep them short and only ask for essential details to increase submission rates.

4. Engaging Visuals

Use real photos of students, classrooms, and events instead of stock images. Authentic visuals build trust.

5. Easy Navigation

A simple menu and clear page hierarchy help parents find information quickly — like admission criteria or fee structure.

6. Testimonials & Reviews

Showcase feedback from parents and alumni. Social proof boosts confidence in your institution.

7. Fast Loading Speed

Optimize images and use lightweight code to ensure fast loading times. A slow site discourages parents from applying.