Social media can be one of the most powerful tools for schools to engage parents, students, and the community — without spending a huge budget. The key is to focus on strategies that are simple, consistent, and authentic.

1. Share Real Stories

Post photos and short updates about daily school life — achievements, events, classroom activities. Authentic content gets higher engagement than stock posts.

2. Use Content Themes

Create weekly or monthly content themes such as #MondayMotivation, #TeacherSpotlight, or #StudentAchievement to keep posting structured and consistent.

3. Involve Students and Teachers

Encourage teachers and students to contribute photos, quotes, or short videos. This keeps your content fresh and builds community pride.

4. Focus on Engagement, Not Just Announcements

Instead of only posting notices, ask questions, run polls, or share fun facts to spark interaction with parents and students.

5. Plan with a Simple Calendar

A monthly posting plan helps ensure regular updates. Even 3–4 quality posts per week can keep your school active online.

6. Boost Important Posts with Low-Cost Ads

Use small-budget ads (₹200–500) to promote admission notices, event highlights, or school tour invitations to local parents.